How to research keywords using Google trends

How to research keywords using Google trends

Having a website with lots of visitors is certainly the goal of bloggers, especially when it comes to AdSense. Unfortunately to get many visitors is not easy. Often after creating a lot of content it turns out that website visitors do not go up as well. This is possible because of incorrectly determining the topic or keywords (keywords).

In this article, I will discuss how to use Google Trends and what information you can get through Google Trends.

What is Google Trends?
Google actually already provides a service that you can use to research keywords that are often used and hot topics that are being discussed. This service is specifically for marketers who want to search Google search data to create interesting content. This program is named, Google Trends.

Google Trends was first released in 2006 and is still being developed. Google Trends is a complete Google service because it has many interesting functions and features; show topics that are being discussed a lot, look for keywords that are often used, compare performance between keywords, display a simple and easy to understand. In addition, you can use Google Trends for free. This service can provide information about what people are searching for on the Google Search search engine.

How to use Google Trends
Finding keyword information and content ideas using Google Trends is quite easy. But so as not to be complicated, before you use Google Trends, it would be better if you first determine what topics to be taken and analyzed.

Determining the topic early can focus you on finding information according to the topic you want to search for.

After determining the topic, you can use some of the recommendations below to determine the best keywords to promote your website.

1. How to Open Google Trends Using a Google Account
If you already have a Google account, all you have to do is open the Google Trends page.

At the beginning of this, you will see an example display map of search results based on certain keywords. At the bottom, you will see keywords that have improved.

On the same page, you can also see a button to filter topics by country, time, category and type of search; web search, news search, Google shopping, Youtube search.

You can get information about the most popular keywords searched every day.

You can access the Daily Trends page via the "Sidenav icon (☰)» Trending Searches "in the upper left corner of Google Trends.

Also read: Complete Google Search Console Guide

2. How to Search for Keywords on Google Trends
You already know some of the basic functions of Google Trends. To find any keyword that is related to the topic you are looking for, you can write it in the 'Enter a Search Term or a Topic' column or 'Add a Search Term'.

For example, when I type the keyword "Cloud", Google Trends will bring up fairly complete information about the intensity of Google Search users using the word "Cloud".

In the first table you will see a trend graph of users searching for using the word "cloud" during the past year. The graph uses data by country according to your current location. But you can adjust the scope of data collection according to what you need.

The number shown by Google search (0-100) is not the number of users who search using that keyword. That is the approximate number of users who search using the keyword "Cloud".

After the graph, at the bottom you can see the division of user interest searching using the keyword "Cloud" based on the region. Google Trends can provide a simple and easy-to-understand display using a country map.

The blue color indicates the search results are mostly done in the area while the light blue color indicates fewer areas. It could be that there are no colored areas that do a search, but because only a few then do not provide color by Google Trends.

The bottom part in my opinion is the part that provides the most information for you to develop a topic. In this section you can find topics and queries (keyword suggestions) related to "Cloud".

In the example below, when talking about cloud, it will most likely relate to "web hosting", "hosting", "domain", "domain hosting", and so on. Through this information, you can develop it into interesting content ideas.

The results of the suggestions you get sometimes are still quite extensive. So what you need to do is to specify more the keywords you want to analyze - most don't use two to four words.

Also read: 9 Ways to Accurate Keyword Research for Blogs and Websites

3. How to Use Google Trends to Compare Keywords
It's easy to get some potential keywords from Google Trend, but are they better than other potential keywords? You can compare it directly.

In Google Trend there is a comparison feature to compare keywords with up to five keywords. This feature gives you a comparison of search levels between keywords in the form of graphs, regional maps, and related queries.

You can also filter by location, time, category and type of search.

Google Trend also provides download, embed, and you can share them directly options.

Also read: How to Use the Google Keyword Planner [Complete]

4. How to Use Specific Search Options
Google Trend can not only be used to analyze the level of search on Google Search. You can analyze what is most searched for on YouTube. This feature you can access on the same page. You can see it in the image below.

When you click on YouTube, Google Trends will automatically change the graphic display to search data from YouTube.

Although using the same keywords, search charts on Google Search and YouTube must be different, because both are different services and people tend to do video searches on YouTube than on Google Search.

In addition to using YouTube Search, you can search for other searches, such as Image Search, News Search, and Google Shopping. Among these four types of searches, YouTube Search is a pretty popular feature if you want to target visitors using video.

5. Predict Trends
Google Trend provides quite complete information. The information you get from Google Trend can be utilized to make the content as interesting as possible according to the appropriate keywords. Of course this raises a sense of optimism will be able to occupy the top position of search results. However, it is not that easy.

The problem is not how you create content, but rather how you view data obtained from Google Trends.

Keep in mind that not only do you use Google Trends as an analytics application, but they - competitors, bloggers, adsense searchers, etc. - are also likely to use Google Trends. This makes the data you get the same as the data they get.

However, there are things you need to know.

Not everyone can read data correctly. When all users analyze the same data, the results are likely to be different. The best way to address this is with wisdom in managing data.

There are three suggestions that might be useful for you:

Identify trends according to the country or category you are targeting.
Compare phrases that contain the same meaning. For example, the keyword "cheap Indonesian domain" volume is different from "cheap Indonesian domain".
See the graphic. If the graph goes up, the trend in the future will continue to go up. But you need to be careful and careful about this. It could be an upward trend in just a certain amount of time.

6. Finding Additional Insight on the "Top Chart"
Top Charts are different from the trends most people are seeing. You can call this feature 100 content that is being talked about on Google. You will see trending topics in various categories.

For example, the most popular animal to date is deer. Apart from that you will find many other interesting things.

On the Top Chart you will find information that dogs are more dominant in conversation compared to cats.

But keep in mind that all of this depends on the context.

Also read: How to Use the Google Keyword Planner [Complete]

7. Use Trending Cycles to Position Products
If the previous point has been discussed a little how context contributes to the number of searches. Through context, you can see if there are cycles that might occur.

This cycle is like when someone will search for keywords at a certain time. For example the keyword "iftar menu" which usually experiences an increase in the month of Ramadan and a decrease on weekdays. You can use this to offer your products related to breaking the fast menu. You do this by writing content that targets the keyword "iftar menu".