How to Research Keywords on Google

Have you ever felt when you type certain keywords in Google and then there is writing that then appears in number one? Ever wondered why that title could be the first on a Google page? For those of you who have a website or blog, you really want your page to appear on the first page of Google. It is a matter of pride to appear on the first page of the world's leading search page. Eits, wait, can appear on the start page of Google needs a special strategy and key.

Types of Keywords
You must understand that the strategies and specific keys that you must know is how to research keywords on Google. This keyword research is important because you need to know how your website or blog strategy can be seen. Keyword research is a matter of how to find suitable keywords that can be used on the website or blog that you create.

Keyword or the appropriate keywords will affect the performance of the blog when it has entered the search engine. So that the performance of your website or blog is increasing, there are some things you should know about how to research on Google. One concern is understanding related to the types of keywords used. Here are some types of keywords you should know:

Short Tail Keyword
This keyword consists of one or two basic words, such as eating, exploring, culinary, snacks, jogja cuisine, eating jogja, eating cheap etc. This type of keyword usually has a very high level of competition because it is very common and used by everyone. Competing on short tail keywords like this is quite heavy if not supported by qualified SEO capabilities.

Long Tail Keyword
long tailed yoast
source: yoast
This keyword consists of a combination of longer than short tail keywords, such as good culinary in Jogja, night culinary tours in Jogja, etc. For those of you who are beginners using websites or blogs, it is recommended to use long tail keywords because it is easier for you to appear more on the top pages of Google. But it should be noted that long tail keywords have the disadvantage of not getting as much traffic as short tail keywords. The obstacle that is pretty much experienced is that really good long tail keywords are hard to find. Long tail keywords can attract visitors to access your website or blog by up to 70 percent more.

Immortal Keyword
As the name suggests, this keyword is a keyword that people will always look for whenever related to the information they need, especially in daily life. Examples such as fish soup recipes, symptoms of dengue fever, how to relieve fever in children, and others. The keywords listed are related to everyday life experienced by everyone.

Seasonal Keywords
This keyword appears when something that is popular happens temporarily. It could be according to the issue, event, movement, or certain event that is happening. Examples are PSS vs. PSIM interim scores, Calling Gejayan and others.

How to Keyword Research Easily
The use of these keywords into the form of SEO strategies that can be used to increase website traffic that you have. This keyword research also allows you to be able to analyze the websites of other people or your competitors. Relax, Google also provides two tools that can help you do keyword research to support the performance of your website or blog with Google Keyword Planner and Google Trends.

Google Keyword Planner
This Google product has the benefit of knowing the estimated traffic from the target keywords you are using and helping to find keywords that are relevant to your website and blog niche.

Google Trends
This tool from Google aims to provide people with insights into everything they are looking for in search engines. This tool has the ability to share things such as geographic location, segmentation, product categories, to date.

Things to Look For When Conducting Research
After explaining the tools used to increase traffic, what should you do for keyword research? There are four things that must be considered as components, namely:

Search Volume

The first component that you can pay attention to is search volume. This is related to how often a keyword is searched through Google for a certain period of time. The keyword tool mentioned earlier can display the number of keywords in a number of periods from days, weeks to months. For example the keyword holiday shows the number 2000 then the keyword is typed on Google as many as 2000 times within a period of generally one month.

Level of Difficulty of Keywords
If you have a website or blog that is relatively new around the age of 3-6 months, it will be very difficult to get high rankings with other websites that have been first. This is because Google needs time to trust and recognize your website or blog. The best thing you need to do is create traffic by increasing the number of web visitors in the not too distant future. This will shape the reputation of your website known to Google.

Suggested Keywords

Suggestion keywords are related to what you will do. When you search for something with certain keywords, Google will provide keyword suggestions that are relevant to what you are looking for. For example, when you write the keyword "make a website" Google will give suggestions for some relevant keywords such as "easy ways to create a website", "create a free website", "stages of making a website", and so on.

Search Results Page (SERP)
Search Engine Result Page (SERP) is a page whose contents are search results according to certain keywords that are accessed from search engines like Google, Yahoo, bing and others that have dynamic properties. The SERP function helps you see the quality of other pages that are in the top ranks of a search engine that you use.

Also Read: The Most Effective Youtube Keyword Research Method!

That's the description related to how to research keywords on Google that you can understand and do. There are many other sources of tools that provide keyword research services. You can choose paid or free. Good luck!