20 accurate ways to increase website traffic up to 2x

20 accurate ways to increase website traffic up to 2x


All website owners naturally want their website flooded with visitors every day. Online store websites require high traffic so that they can then be managed as leads or customers. Blogs also require high traffic so that later blog owners can place advertisements or advertorial cooperation on their blogs.

Since you first created a website or blog, maybe you've tried various ways to increase your website or blog traffic. From publishing lots of content consistently, sharing it on social media, to advertising it.

Unfortunately you have not got the results you want. Your website or blog traffic is still in place even though you feel you have implemented all the ways to improve it. You also begin to wonder whether the method you are using is wrong?

The good news is that you've found the right blog article. This blog article will lead you to increase website and blog traffic through 20 effective ways that have been proven effective. Are you ready to increase your website and blog traffic? Here are 20 surefire ways to increase website traffic up to 2 times:

20 Surefire Ways to Increase Website Traffic
1. Keyword Research

Writing articles based on personal ideas alone is not recommended. Not doing keyword research before writing an article is a fatal mistake for all website and blog owners. Only relying on personal ideas, without doing keyword research, in writing articles will make it difficult for your website to be found in Google search results.

Your writing ideas can be good and interesting in your opinion, but if no one is at all interested in the idea, your website traffic will be difficult to increase. By doing keyword research, you can find keywords that are sought by Google search engine users.

You can do keyword research in various ways. There are various tools that can help you find the right keywords for your website and blog. Choose one of 9 ways to research keywords that suit your needs.

2. Target the Long Tail Keyword
When doing keyword research, you will find two types of keywords, namely short tail keywords and long tail keywords. Short tail keywords are keywords that consist of one to two words. For example, keywords like "create a blog" or "example blog".

Short tail keywords tend to have high search volume, but with high competition. To win the competition in short tail keywords is usually more difficult because almost all websites target it.

Before winning fierce competition in short tail keywords, you can target long tail keywords first. Long tail keywords are keywords that consist of more than three words. For example, "how to create a website with WordPress" or "how to create an online store".

This type of keyword usually has lower search volume than short tail keywords, but the level of competition tends to be lower. You can start targeting high rankings in long tail keywords before competing in short tail keywords.

3. Use LSI Keywords
From keyword research you will get lots of keywords for your article idea. However, often the keyword research tool provides rigid keywords with limited variations. The system used by the keyword research tool usually classifies several similar keywords into one keyword. As a result, the keyword variations are limited.

Though not everyone uses the same exact keywords when searching for a topic. People use various variations of keywords to find a particular topic. You need to know the variations of these keywords so that your article becomes more human.

You can find various variations of keywords using LSI Keyword. LSI is short for Latent Semantic Indexing. LSI Keyword is a collection of keywords found in one particular topic and interconnected semantically. To find variations of these keywords, you can use services such as LSIGraph or LSIKeywords.

4. Write a complete article
What is the average length of articles that you have published? 500 words or even only 300 words? If the article you are writing is still around that number, you should start increasing the quantity of words in each of your articles.

The length of your article is one of Google's rating factors in determining ranking in search results. Google considers long articles as complete articles and can answer searchers' questions.

How long do you need to write an article for Google to like? Based on Backlink.io's analysis, the average length of blog articles that appear on the first page of Google's search results is 1890 words. So keep the length of your blog article around that number.

Even so, you also have to adjust the length of your blog article to the context in which you are writing. For example, the topic of recipes for making fried rice only requires 800 words to explain it completely. Are you still able to get the top position in the search results? Yes, as long as your article is more complete than the articles of your competitors. So be sure to research competitors first before writing an article.

5. Write an Interesting Title
The title is the element of the article that is first seen by people in the search results. According to Copyblogger, 8 out of 10 people claim to read the title before clicking on an article from the search results. However, only 2 out of 10 people actually end up reading the article he opened.

Therefore, you must make an interesting article title to be glimpsed by searchers on Google. Many methods of writing titles that you can apply. First, use numbers and lists. People really like titles with numbers and listicles (list article). For example, in the title of this article I used the title of 20 Surefire Ways to Increase Website Traffic up to 2X.

Second, state clearly what you discussed in the article. For example, the topic that you will discuss is about what a blog is. Write clear titles such as Understanding Blogs With Types, Functions, and Examples. That way prospective blog readers can find out at a glance what they will get from your article.

Third, include strong adjectives in the title. Many adjectives can be used for titles depending on what topics will be discussed. For example, because this article aims to guide readers to increase website traffic, I use the adjective "telling". This means that readers will get tips that are really effective from this article. You can use the best, powerful, effective, or other adjectives.

6. Add Interesting Visuals
A long article is not enough. You also have to be creative in processing your content to be interesting and not boring to the reader. If only faced with writing, of course the reader will be bored and immediately leave your website or blog.

The number of website visitors who immediately leave the website or blog is called the bounce rate. Bounce rate is also one of Google's evaluation factors in its search results. A high bounce rate indicates your content is not enough to help the reader. As a result, website ranking decreases in search results and traffic decreases.

This problem can be overcome by adding interesting visuals to your blog articles such as infographics, photographs or illustrated images. Interesting visuals not only make visitors more comfortable reading, but also help them understand the content you write.

6. Increase Website Speed

Website and blog visitors can't wait for the page to load. According to Google research, 53 percent of Indonesian internet users leave websites that load more than 3 seconds. This means that if your website is loading for more than 3 seconds, it is more likely that visitors will be left behind which results in a high bounce rate.

As mentioned earlier, a high bounce rate can reduce your website or blog ranking in search results. Therefore, increasing the speed of websites and blogs is a must.

You can follow the guide to increase website speed in the ebook:

20+ Tips to Make WordPress Super Fast

7. Make Sure Your Website is Responsive
Fast website loading is not enough. You also need to make sure your website is responsive on all devices, both desktop and mobile devices. Moreover, Indonesian internet users are now more likely to access the internet through mobile devices. Based on Google research, 94 percent of Indonesian internet users access the internet through mobile devices.

You can also easily create a mobile-friendly WordPress website using the help of a plugin. Choose one of the friendly mobile plugins from the 8 best WordPress mobile plugins recommended by Niagahoster.

8. Take advantage of Internal Links
Internal links are links from one page to another page on the same website. Although it sounds trivial, internal links help search engines to understand the context and relationships between pages on your website. Through internal links, search engines will also find out which pages are the most important on your website. So try to make content that can be linked so that you can make neat internal links.

9. Perform a Guest Post
A guest post is writing articles to be published on other people's blogs. In doing a guest post, you need to be careful when choosing a blog or website that will publish your article. Choose a blog or website that has higher traffic than your website. You can publish guest post articles in online media or influential bloggers in your industry.

Guest post goes both ways. First, you publish articles on online media websites or influencer blogs. In the article you put a link to your blog or website. Second, you can also invite influential bloggers to write articles on your website or blog. The blogger will definitely share the link he made on your blog on his social media. That way your website or blog will be flooded with traffic from these blogger followers.

10. Active in Online Communities
Usually people with the same job have a special community or forum on social media like Facebook, Kaskus, or Whatsapp. Likewise with bloggers, internet marketers, and online businesses.

You can join several online communities according to the website that you manage. There are many online communities for SMEs, internet marketers and bloggers. Choose one or more communities that work for you. In addition to getting new connections, you can also promote websites that you manage.

12. Add a Social Media Share Button
Of course everyone wants his blog articles shared by many people. If possible the article becomes viral on social media. The more viral on social media, the higher the traffic that will get.

In order for more readers to share blog articles on social media, you need to make it easier to share social media on your website. One way is to add a share button on all your blog articles.

There are a variety of social media share button options that you can use. The features offered by each plugin are also different. Some only provide social media share button features. There is also a complete package that provides from a social media share button to social media icons. Get more information in the article 30 Best WordPress Social Media Plugins.

13. Old Content Update
After producing lots of content for the blog, don't forget to evaluate the content. Evaluating this content is important to know the performance of each content that you have published.

Through content evaluation, you will find content that has not generated significant website traffic. Do you need to delete the contents? Of course not. All you need to do is fix it.

To evaluate content and determine which content needs to be fixed, you need the help of Google Search Console. With Google Search Console you can find out what keywords are filtered out on every page of your website.

14. Relaunch of Updated Content
Updating old content is not enough just to edit content through WordPress. After republishing old content, you also need to share it again on social media. You need to tell the reader that you have just updated the content. You can add the year or "Updated" to the title of your latest content.

16. Send Email Marketing
Don't underestimate the ability of email marketing. Although many find email marketing annoying, this method is quite effective at bringing in traffic. Even a study from McKinsey proved email marketing 40 times more effective at generating traffic than Facebook and Twitter. Follow this email marketing guide to increase your website traffic.

17. Take advantage of the Medium
Sharing content on social media is not enough. There is one more platform that you deserve to use to share content, which is Medium. Medium allows you to republish (republish) content on your blog using the import feature.

With the import feature, Medium will republish your blog content on its platform and provide canonical links. Canonical links function to tell search engines that two similar or identical content as the same URL will not jeopardize your SEO reputation.

In addition to the import feature, you can also publish new content that is still related to your website on Medium and put a link to one of the content on your blog. Even though it only contributes to a no-follow link, the second way is still worth trying to promote your blog or website.

18. Use Paid Search
Website traffic is not only brought from Google's organic search. You can also bring high traffic from paid search. Paid search is a feature to display your website pages as advertisements in Google search results for certain keywords that are relevant to your business.

Every search engine has a paid search feature. Because Google is the most popular search engine in the entire world, including in Indonesia, I recommend using the paid search feature from Google, Google Ads.

Google Ads allows you to target a specific audience for your ad. You can narrow or expand the reach of ads based on location, age, gender, to interests. For more details, learn how to use Google Ads in the article How to use Google Adwords.

19. Competitor Research

In any competition, watching your opponent's movements is an important step. Likewise in the competition won the first position in the search results. You must monitor the movements of competitors in your industry.

One competitor research tool that you can use is Ahrefs. Ahrefs provides Site Explorer features that allow you to check the performance of a site. Site Explorer will provide reports from the quality of backlinks, domain quality, keywords used, to the quality of organic traffic from a site. You can check the keyword report filtered on your competitor's website and choose keywords that you can use.

20. Fix SEO On Page and Off Page
You can indeed get traffic from social media, but traffic from organic search remains a priority. In order to secure traffic from organic search, your website must have good quality SEO.

SEO itself is divided into two, namely SEO on page and off page SEO. SEO on page is an optimization step that is applied to content published on web pages or blogs. SEO on page includes title, URL & permalink, article content, headings, and media contained in the article. You can learn how to optimize SEO on page by reading the article How to Optimize SEO on Page.

In addition to optimizing important elements in your website or blog, you also need to do off-site optimization which is also referred to as SEO off page. In SEO on page that you are optimizing are elements in the website such as URL, title, heading, and so on.

In contrast to on page SEO, the off page SEO that you are optimizing for is elements outside the website that affect ranking in search results. Some elements outside the website that affect website ranking in search results are backlinks and share on social media. You can read more details in the article How to Optimize Off Page SEO.

Conclusion
Increasing website traffic does require a lot of effort and is not easy. However, not easy does not mean impossible. The ways above you can apply to increase your website traffic many times. However, you must also understand that the methods above do not directly generate traffic overnight. You have to practice it one by one consistently and you will get it for a long period of time.

Also Read: WordPress Push Notifications Settings Guide with OneSignal

Good luck with tips from Niagahoster. Don't forget to subscribe to the Niagahoster Blog to get the latest updates on websites, SEO, and online marketing. You can subscribe to our blog via the form below this article


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