The Latest YouTube SEO Guide 2021

 

Just like Google, on YouTube you have to win the competition in YouTube video search results. You must appear at the top of YouTube search results. How do you win the competition? The answer is YouTube SEO!

Yes, by implementing the right YouTube SEO, you can win the competition on YouTube and bring in a large audience. So, if you've just been involved in the social video world of YouTube and hope to have a lot of views, see the guide below.

Understanding YouTube SEO

YouTube is used for promotion, branding, or making money from advertising as well as websites. High traffic on videos and ad appearances will convert to revenue and can be retrieved periodically. If the video has high views, income will also follow. That's why you need to do YouTube SEO optimization.

YouTube SEO is an optimization step of the videos that you create and upload on YouTube. The main goal of this optimization is to make videos more accessible to the public. With certain keywords, videos can appear in the top position.

YouTube is a search engine just like Google. Anything in the database can be found with certain keywords. Because this concept is the same as website SEO, videos also need optimization such as providing keywords, tags, or others.

If you can optimize your videos by applying SEO techniques, videos will be easier to find on the platform. In addition, videos can also appear in searches on YouTube, considering that this platform is also owned by Google. You can see more detailed information about the YouTube SEO guide in the next review.

5 YouTube SEO Optimization Steps

There are several steps you can take to maximize the YouTube SEO that you have. That step consists of

Keyword Research

Make Videos with the Best Quality

Metadata Optimization

Video Promotion

Take advantage of YouTube Analytics

1. Keyword Research

In the YouTube SEO guide, you also know the names of keywords or keywords. Similar to the content on the website, you place keywords with a certain density starting from the main keywords, derivatives, to synonyms or LSI.

Keywords on YouTube will determine the position of the content that you create. For example the keyword "how to make chili sauce". This keyword certainly has great competition. Those with more viewers and more followers will rank at the top.

If you want to maximize the video content that has been or will be published, check out the keyword research guidelines below.

1.1. Find keywords according to your niche

If you want to enter the world of YouTube professionally, what you have to think about first is the niche or theme you are good at. For example, you will create a niche with an automotive theme, keywords can be about cars, reviews, and trials. Conversely, if the niche is about travel, keywords related to destinations can be provided.

These keywords are important for attracting a large number of new viewers when your YouTube page is relatively new. If it's been a long time and has a large fan base, uploading just one video can be trending. However, if you are a beginner, you have to work smart by maximizing your keywords.

Use tools like Google Trends to see what types of keywords are being targeted and the phrases that are derived from them. With this tool you will know how much or how strong the competition is. Then it will also show how many times the keyword is searched per month. From this benchmark you create structured content.

1.2. Analyze Latest Trends

Take a look at the trends tab on YouTube. From a certain period the number one video onwards had the same theme. For example, about a case review that is uproar or there is an uproar incident. From there you can see that YouTube is also trendy and from that trend you can gain a lot of viewers.

Also Read: 9 Ways to Add a YouTube Viewer

There are two ways to see trends that are happening on YouTube. The first is the autocomplete feature in the search field. Second, immediately look at the trends tab and simultaneously look at Google Trends. Sometimes what is excited on social media and also about online news can also be raised.

So, making videos or collecting various information and images so that they become videos is not done carelessly. You may be able to create your own trend from what is made. However, you can also take advantage of these trends to quickly increase your audience.

1.3. Collection of Keywords on Google

About 20-40% of traffic coming to YouTube comes from organic search on Google. Given that the portion of the search from there is quite large, it is also recommended that you collect keywords that are widely used and in accordance with the niche you are developing.

With the right keywords and additional trends that are happening, optimization can be done more easily. However, original content still has to be made so that the YouTube channel you create doesn't seem copycat or just imitating.

Learn how to research keywords in the article 9 Ways to Keyword Research

2. Create Videos with the Best Quality

Just like Google, YouTube's algorithm is complex and changes frequently. With the same keywords, it could be that your video is on the umpteenth search page and have someone else be at the top of the list.

In YouTube search, the videos that are at the top are the videos that are considered the most suitable or relevant. So, before doing various optimizations, starting with doing keyword research, it's a good idea to know what types of videos are preferred by YouTube itself, here are the details.

2.1. Improve Editing Quality

The quality of editing also determines whether the video will rank high or sink below. If video editing techniques are still bad, getting a lot of viewers will be difficult unless the content in it triggers a viral and many people are curious to see it.

2.2. Ensure Originality of the Video

Creating original content is important even if it's quite difficult. If you do plagiarism, YouTube will know about it. Especially if there is video or music content that has copyright. The platform can immediately scale it down or it can't be monetized.

Don't use the instant method. Better to make quality original content. As long as the optimization is good and you are adept at applying other YouTube SEO steps, the video will get a lot of views.

2.3. Pay attention to the duration

The length of the video determines whether the content will be easily indexed with certain keywords or not. Some people who monetize always make videos longer than 5 minutes. Videos with this duration also have the requirements to be monetized, as shown by Adsense.

2.4. Create Interesting Thumbnails

The packaging of the video should be interesting and contain anyone who happens to find it curious. This pack includes the thumbnails on the video. Don't upload a video and then release it without this part. Click couplets in words or interesting things from the video can be entered in this section.

2.5. Consider the Audience's Taste

Quality videos are needed to get lots of people to like them and finally want to share or be viewed several times. The more videos viewed by YouTube users, the index of these videos will be very good. With the same keywords, videos will easily appear on the start page of YouTube search.

The greater the number of subscribers you have, the greater the chance it will appear at the top. In addition to managing videos, also pay attention to viewers so that they are more loyal and will keep coming back every time there is new content.

Also Read: Terms and How to Register for YouTube AdSense (Latest)

3. Metadata Optimization

In the previous discussion you said a lot of keywords. However, you don't know where that keyword should be. Should it be in the video or in the description, caption, tag, or the like.

In this section you will discuss how YouTube SEO optimization is done and where keywords are placed. The following is the full review

3.1. Insert Keywords in the Title

The title and keyword rules also apply to videos uploaded on YouTube. You must create a title that contains the keywords, their derivatives, or synonyms. Keywords in the title will be used as bait when searching. The more relevant the title to the keywords, the more likely it will appear on the first page.

As much as possible keywords are in the front few characters. Generally there is a limit of around 60 characters. If it's more than that, the title will be automatically truncated in YouTube search results. This would be very unfortunate, especially if the content is of high quality.

Next, make sure the title contains keywords relevant to the content of the video. If it is irrelevant and just playing with the click verse, it is possible that your video will be taken down or get a report. Even if there is a click bait, try to stay relevant to the content presented.

3.2. Video Description Optimization

Apart from the title, the targeted keywords must also appear in the description. Either way, don't leave this 1,000-character description field blank. Give a description according to the video or enter a CTA (call to action) or invitation.

In creating a description, try to include the targeted keywords in the first 100 characters or the first 2-3 lines. That part will appear on the video before the audience clicks on the words "Show more". Try to keep keywords, CTA, or other important things in that section.

Several people also provided transcripts of the words that emerged from the video. From there you can also enter the appropriate keywords. Do it properly and carefully and don't let the targeted keywords be saltik or typos.

3.3. Enter the Right Tags

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Keywords are not only included in the description and also in the title. In-engine optimization must also be done. You also need to enter keywords that match the video and other related keywords in the tags. Tags help Google and YouTube to understand the context of your video. If keywords are maximized on these two things, optimization can run smoothly.

3.4. Provide Appropriate Hashtags

Apart from tags that are not visible from the outside, you must also include the appropriate hashtags or hashtags. This hashtag comes out at the top of the title in the form of a hashtag followed by various words accordingly. When a hashtag is clicked, YouTube will display videos with similar hashtags so that the search is more specific.

3.5. Create Thumbnails That Fit the Content of the Video

Technology from Google and its derivatives including YouTube is very sophisticated and can recognize objects such as writing in images. Therefore you are advised to put keywords or related in the thumbnail. Put proportionally and don't overdo it.

4. Promote Video

After doing the various YouTube SEO methods above, has this task been completed? The answer is of course no. There is a lot to be done to attract a large video audience. This is done by doing a promotion. Here are some ways to promote the right video.

4.1. Use the Right Social Media

Social media has an important role in doing content marketing in any form, including video. You just have to share on social media that you have such as Twitter or Instagram.

Provide a link and video footage that contains a summary or sections that can make people curious. By doing so they will be interested in clicking. This method is quite effective although not as significant as organic search on YouTube itself,

4.2. Create Community

If the channel you own is large and has a large fan base, it's a good idea to start communicating. You can give a reply in the comments column or if you have done enough to like it as a sign that an interaction is taking place.

4.3. Advertise Your Video

If the videos you make are used for product campaigns with large funds, of course posting is not enough. Since the goal is to get a lot of reach, advertising is workable. You can promote your video through the Google AdSense advertising service. With Google AdSense, you can determine where ads will be displayed, one of which is YouTube.

5. Evaluate Your YouTube Video

After carrying out the four steps above, there is one more step that is no less important, namely evaluation. You need to evaluate all the videos that you have released.

How do you evaluate YouTube videos on your channel?

Relax, YouTube already provides an analytics tool. Just open your YouTube Studio then hover over the left and click Analytics. You will find an image like this

There you will get analytics data for all your videos. From the number of views, watch time, subscriber count, reach of each video, to the engagement of each video.

With this data, you can analyze what you need to improve in the making of future videos. So you don't plan to make a video based solely on assumptions, but also based on data from previous videos.

Also Read: 12+ Ways to Become a Successful YouTuber for Beginners

Are you ready to implement YouTube SEO?

YouTube was originally released to accommodate all the desires of the public for good videos that can be accessed from anywhere. However, as time went by, YouTube changed just like a search engine and a platform for passive income earning.

By maximizing SEO on YouTube videos, your traffic will increase and most likely increase the Adsense you get. Apart from maximizing the technical things above, the most important thing about creating content is quality.

Although not all quality videos have high views, at least the video is worth sharing. If the video is feasible and the optimization above can be done well, you are getting ready to gain a lot of views, income, and loyal viewers who will subscribe.

Hopefully the above reviews are useful for those of you who are about to start a career in the world's largest video social world, YouTube.