how to research keywords for seo using ubersuggest

how to research keywords for seo using ubersuggest

How to research keywords - In this article, Mebiso will discuss how to do keyword research using free tools, namely Ubersuggest.

This article is a review in 2019.

So, there are new things from Ubersuggest that you certainly don't want to miss. Ubersuggest new features can also help your SEO.

Before discussing how to research keywords using Ubersuggest, let's first discuss the importance of keyword research.

In the world of digital marketing, SEO is known as one of the most traffic generators you can get.

That is, through good SEO you can bring people to your website from Google.

It is these people who visit that you can then persuade to buy the product or service that you offer.

But, practicing SEO is not as easy as people imagine.

One of the things that needs to be done first is to do keyword research.

What is keyword research?

Keyword research is an activity carried out to gather information related to keywords that can be targeted for SEO.

Information collected is in the form of search volume and level of competition.

So, your goal of doing keyword research is to find keywords that are widely searched for (high search volume) and which are easy to enter on the first page of Google (low level of competition).

Okay, now let's discuss how to research keywords with Ubersuggest.

1. Make sure you have seed keywords in accordance with the niche of your blog or website
You should already have seed keywords before using keyword research tools like this suggestion.

Seed keywords themselves are keywords that are general and relevant to the niche or category of your blog.

Seed keywords can be compared to general topics about your blog or website.

For example "online business".

Online business can be considered a common and still relevant keyword for our website.

2. Visit the ubbersuggest website and do this
After you determine the seed keywords that you want to use, now is the time to use ubersuggest.

Oh yes, Ubersuggest is a free tool owned by Neil Patel, the world's SEO expert.

So you don't need to worry because this tool is 100% FREE.

The first step you take is to visit the neilpatel.com/ubersuggest website.

Then you will find something like this:

After that, enter your keywords and change the country to Indonesia. Then click SEARCH or press enter.

See the image below for an example.

After that, you will get keyword research results from ubersuggest.

The picture below is the result of keyword research that you will encounter.

In the picture above, there are 4 important information that you can get.

First, search volume which shows the estimated number of searches in a month.

In the example that the author gave, there are approximately 60,500 searches for online business keywords.

This is quite a number.

Second, SEO difficulty is the estimated level of competition for online business keywords.

In the example, the SEO difficulty of an online business turned out to be worth 66.

This figure is quite high which means the level of competition for these keywords is fairly fierce so that your website pages will find it difficult to get on the first page of Google.

Experts usually recommend values ​​below 40 so that a keyword can be said to be easily competitive.

In addition, ubersuggest also provides an estimate of the chance of whether your website page can enter the top 20 rankings or not.

The odds are in percentage terms.

The higher the level of competition, the lower the percentage. And vice versa.

Third, paid difficulty shows the level of competition for google adwords ads.

High numbers indicate fierce competition.

Fourth, cost per click (cpc) is the cost that you incur for each click on your ad.

Paid difficulty and cost per click are only used if you want to advertise on Google Adwords.

3. How to get alternative keywords on Ubersuggest
Not only the number of searches and the level of competition. You can also get variations of the keywords you enter on Ubersuggest.

Easy to do.

You just click on the Keyword Ideas menu in the left sidebar.

Then, you will get keyword recommendations from Ubersuggest along with search volume and competition level.

The following image is a keyword recommendation that you get

The recommended keywords that you get can be used as topics to create articles or landing pages.

When you click on each keyword recommendation, Ubersuggest will bring up Google search results for that keyword.

Well, you can make these contents inspirational.

But don't cheat.

Oh yes, the author recommends that you choose keywords with a low level of competition, with values below 40 (in the SD column).

To make it easier for you to sort keywords with SD values below 40, you can use the filter feature.

You do this by clicking the slider icon to the left of the filter text.

Then you will see a screen like the image below.

To sort keywords with a competition level below 40, you just type 40 in the Max section in SEO Difficulty as shown in the picture above.

Then click APPLY and your keyword recommendations are filtered only for SEO difficulties under 40.

You can also copy keywords that you can or export into CSV files.

You just need to check all the keywords you want (like the picture above), then click export to CSV to download the file.

According to the author's note, the downloaded file is a CSV file which is rather difficult to open in Microsoft Excel 2016.

Alternatively you can open files through LibreOffice Calc or Google Sheets.

But what is easier is to copy to the clipboard and then paste it into your Microsoft Excel.

BONUS TIPS: Spy on competitors' keywords with Ubersuggest
The greatness of Ubersuggest isn't just about looking for keywords that have high searches with low competition.

However, Ubersuggest can be used to see keywords targeted by other websites or our competitors.

Wow.

Are you curious?

Okay. This is how you do it.

Like when you do keyword research, you first visit the neilpatel.com/ubersuggest website.

Then enter your competitor's website in the column where you entered the keyword earlier.

See the picture below for more details.

After that, you will get results as below.

Display that you can show general information about your competitors such as how many keywords successfully ranked by your competitors, the amount of traffic he gets from search engines, and other information.

But we will leave that information aside first.

Our goal is to see the keywords that have been ranked by our competitors.

You can click the keywords menu in the left sidebar.

You will get a look like this.

Display that you can resemble the recommended keywords as the author explained earlier.

The difference is Ubersuggest also estimates the position or rank of your competitor's website, the amount of traffic from these keywords, as well as the url for each keyword.

You can download these keywords by checking all keywords and then clicking export.

You can use the keywords that you use as inspiration to create article content.

Closing
That's but how to do keyword research using Ubersuggest.

What do you think?

Ubersuggest cool right?

Hopefully what you just learned can be useful for your business.

Good luck.



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