In the article How to Write SEO Friendly Articles without the help of Plugins was mentioned that doing keyword research is an important step before writing articles for blogs or websites. This keyword research serves to determine what keywords are suitable for use on your blog or website.
Choosing the right keywords is important because it will affect the performance of your blog or website in search results. Every blog and website writer must know what people are often looking for in search engines in order to find the right keywords for his blog or website.
Globally, searches on Google reach 3.5 billion searches per day
Next, let's say you've found popular keywords related to your blog. You also need to know the keyword competition map. What is the level of difficulty to be in first place Google search results. What articles are on the first page of search results.
The article that you write must appear on the first page of search results so that it can bring in more readers. Research shows that 75 percent of searchers only open articles on the first page of search results.
Even better, your article is in the first position of Google search results because the article in the first place gets 30 percent of clicks. While the second article gets 15 percent of clicks and the third article gets 10 percent of clicks (Source: Ahrefs).
By choosing the right keywords, your blog or website will be easier to be ranked at the top of search results.
What should you pay attention to in keyword research for this blog and website?
In general there are four important components that must be considered in keyword research, namely search volume, keyword difficulty, keyword suggestion, and SERP.
1. Search Volume
Search volume or keyword search volume is how much a keyword is searched on Google in a certain period of time. Usually the keyword tool will display a lot of keyword searches in the past month.
For example, the search volume of a keyword shows 100,000. That is, these keywords are searched 100,000 times on Google within a period of one month.
2. Keyword Difficulty
Keyword difficulty indicates the difficulty level of a keyword to be on the first page of search results. Generally, the keyword tool uses a scale of 0-100. The bigger the number, the more difficult the keyword is to reach the first position of search results. Usually the keyword difficulty also shows how many backlinks are needed for an article to be on the first page of search results. The higher the difficulty keyword, the more backlinks needed.
3. Keyword Suggestion
Keyword suggestion is keyword suggestions related to the keywords you are looking for. For example, you do keyword research for the keyword "create a blog", the keyword tool will provide keyword suggestions such as "how to create a blog", "create a free blog", or "make a blog easy".
Generally, the keyword tool service will provide long tail keyword suggestions. What are long tail keywords?
Long tail keywords are keywords that contain at least three or more words as the example mentioned earlier.
Through this keyword suggestion feature, you can find more long tail keywords that are suitable for your blog or website. Using long tail keywords is recommended to be able to attract more visitors because 70 percent of searches on Google consist of long tail keywords.
For example, instead of just searching for the keyword "blog", users can get more complete and clear information by typing the keywords "how to create a blog" or "how to create a blog easily"
4. Search Engine Result Page (SERP)
SERP shows the pages that are ranked top in the keyword search results that you research. Its function is to see what the quality of the pages that can be ranked in the top Google search results.
How to research keywords like what you can do? There are many companies that provide keyword research services, both paid and free.
Here are some ways to research keywords with the help of a keyword tool that you can use for free:
1. Ubersuggest
ubersuggest ways of keyword research
Ubersuggest is a keyword tool owned by renowned digital marketer, Neil Patel. You can use this keyword tool without paying a penny.
How to research keywords with Ubersuggest is also quite easy. You only need to type what keywords you want to use and the region you want to target.
Ubersuggest will provide information about how much keyword search volume, keyword difficulty level, and related keyword suggestions can be used.
For example, we use the keyword "create a blog" as experimental material. The result is like this:
It can be seen that the keyword search volume is 9900 searches per month. Then the competition value is 0.07. This number shows the level of difficulty to be on the first page of Google search results. The bigger the number, the harder it is to reach first place in Google's search results.
In addition, Ubersuggest will also provide keyword suggestions that are still related to the keywords you typed in the search column. Suggestions given for the keyword "create a blog" are as follows:
Ubersuggest gives 941 keyword suggestions related to "creating a blog". You can sort the keyword suggestions based on search volume, cost per click (CPC), or the value of the competition (competition). For the example above, we sort the keyword suggestions based on the highest search volume to the lowest search volume.
2. Google Trends
Not only does it provide a search engine, Google also provides a tool for doing keyword research, Google Trends. The good news, this keyword tool service from Google is provided free of charge to its users.
You can set the region according to the country that you are targeting. For this experiment, we use Google Trends Indonesia. Here are the results of our experiment with the keyword "create a blog":
You will get a graph of the keyword movements that you are looking for. Google Trends provides a graph of keyword movements from the last hour to the last five years. So you can see the ups and downs of the popularity of a keyword from time to time.
Like previous keyword research, Google Trends also provides long tail keyword suggestions that are still related to what you are looking for in real time.
3. KWFinder
The third keyword tool is KWFinder. Similar to Uberseuggest, KWFinder provides information on search volume, keyword difficulty, and SERP of a keyword.
We use the same keyword for the experiment, which is "create a blog". You can see the results as above, but the keyword suggestions that can be seen in this experiment are limited.
The disadvantage of KWFinder is that it is not completely free. You can only search for two keywords for free. To continue using, you must register as a member and you can do five keyword research every 24 hours with 50 keyword suggestions per search.
If the free account isn't enough, you can also buy the premium package. KWFinder provides three premium packages with different specifications. The cheapest premium package allows you to do keyword research for up to 100 searches per 24 hours.
The most expensive package allows you to do keyword research for up to 1200 searches per 24 hours. If the three packages cannot meet your needs, you can request special packages tailored to your needs.
4. MOZ
Furthermore, you can also use the MOZ keyword tool. To be able to use these MOZ features, you must first register as a member. After registering you will get 10 keyword research.
We tried to register a free MOZ account and use the same keywords as the previous experiments. Here are the results:
From the picture above you can see how keyword research using a free account does not provide maximum results. The results of this keyword research do not provide information on search volume per month. SERPs are shown only on the top three sites.
Of course the method of keyword research as above cannot provide maximum results for your blog or website. You can use the 30 day Free Trial opportunity provided by MOZ. After 30 days, you will be charged 179 US Dollars per month.
5. SEMrush
The next keyword tool is SEMrush. Before using SEMrush, you must first register as a free member.
SEMrush free account holders will get access to do keyword research 10 times in 24 hours.
We conducted an experiment using the keyword "create a blog" and the results as you can see above. You will get a long tail keyword suggestion. In addition, you can also see which sites are on the first page of the keyword search results.
Unfortunately, free account access at SEMrush is limited. You cannot see all the keyword suggestions that are generated. SEMrush provides a trial version for 7 days and will be charged a monthly fee starting at 99 US Dollars.
6. Answer The Public
For this one keyword tool not available in Indonesian. The Public Answer only provides several choices of foreign languages, one of which is English. Although only available in English, we recommend this method of keyword research because the keyword suggestions given are quite comprehensive and comprehensive.
You can research the keywords that you will use on your blog or website through this keyword tool. The Public Answers provides keyword suggestions in the 5W + 1H format (What, Where, When, Why, Who, and How).
For example, we use the keyword "create blog", the results appear as below:
You can get ideas for blog or website content from the results of this English keyword research. Maybe you will find potentially popular keywords if they are made in Indonesian. And most importantly you can use Answer The Public for free.
7. Soovle
The second keyword tool is Soovle. Different from previous keyword tools, Soovle does not provide information on search volume, keyword difficulty, and SERP.
Soovle only provides advice on popular long tail keywords on several large sites such as Google, Bing, Youtube, Yahoo, Amazon, Wikipedia, and Answer.com. We are again using the keyword "create a blog" as experimental material. The results are as follows:
The search results on Soovle are not as accurate as the search results on Ubersuggest, SEMRush, KWFinder, Google Trends, and MOZ. Can be seen in the picture above, Soovle only gives keyword suggestions, without detailing how much search volume occurred or the difficulty level of a keyword.
Another feature provided by Soovle is the Daily Top Keyword. However, unfortunately this top keyword only applies to English keywords. Soovle does not provide top keywords based on specific regions or languages.
8. Google Related Search
In addition to Google Trends, Google also provides another method of keyword research, namely related search. Every time you search with Google, the results provided do not only include articles with typed keywords. Google also provides long tail keyword suggestions related to keywords that are searched in real time.
For example, we tried searching for the keyword "create a blog" and the results of a long tail keyword suggestion given by Google are as follows:
9. Keyword Shitter
The last free keyword tool is Keyword Shitter. How to research keywords using the Keyword Shitter is quite simple. You only need to type the keywords you want and the Keyword Shitter will provide long tail keyword suggestions for these keywords.
We tried this keyword tool by using the keyword "create a blog" and here are the results.
The keyword suggestion given reached 1394 keywords to "create a blog". You can use this keyword tool to find as many keywords as possible related to your blog and website. The good news, this keyword tool is free so it won't burden your cash.
How to Paid Keyword Research
Maybe the nine free keyword research services above can't meet your keyword research needs. If you need a more complete keyword research feature, the money spent is certainly greater.
In the explanation at the beginning, we mentioned that in keyword research there are four aspects that need to be considered, namely Search Volume, Keyword Difficulty, Keyword Suggestion, and SERP. Actually, there is one more aspect that needs to be considered, namely Potential Traffic (potential traffic). Potential traffic is the potential for traffic or visits that can be brought from a keyword.
Usually keywords with high search volume also have high potential traffic. However, in some cases keywords with high search volume can have low potential traffic.
For example, based on Ahrefs, the keyword "Google My Business" has a search volume of 32,000 searches per month with a potential traffic of 3,200. Actually, the potential for this traffic is quite large, but the majority of that traffic goes directly to the Google My Business site. While the portion of traffic obtained by other sites that discuss Google My Business only reaches tens.
Even keywords with a small search volume can have significant traffic potential. So, in addition to search volume and keyword difficulty, you also need to consider the potential traffic that will be obtained.
Unfortunately, not many free services have potential traffic features and Ahrefs is one of the services that provides these features.
[ecko_alert color = "blue"] This feature is useful for knowing the estimated potential traffic that can be obtained from a keyword. As explained earlier, not all keywords with large search volumes have large traffic potential. On the other hand, keywords with a small search volume can have high traffic potential. [/ Ecko_alert]
Conclusion
The nine free keyword research sites above have their respective advantages and disadvantages. There are some that are available in full for free and there are some that require you to register an account on the site.
You must understand what your keyword research needs are. If you have enough keyword research that only provides long tail keyword suggestions, you can use Soovle, Google Related Search, Answer the Public, or Keyword Shitter.
However, if you also want to know the search volume, keyword difficulty, and SERP of a keyword you can use Ubersuggest, KWFinder, Google Trends, MOZ, or SEMRush. However, not all of them are available free.
If you know the keyword suggestion and search volume are still not enough, you can use Ahrefs which can tell the potential traffic of a keyword. However, you need to spend enough money to get this feature.
Therefore, you also have to consider it from the financial side. If the free keyword research service cannot meet your needs, it doesn't hurt to spend money to buy a premium account on one of these services. Each keyword research service provides a variety of pricing options so you can choose a service package that suits your pocket.
[ecko_alert color = "blue"] If you feel reluctant to pay, but need premium services, you can work around this by paying jointly with your friends. So you can enjoy premium services by paying a small fee. [/ Ecko_alert]
Thus the article about how to research keywords for blogs and websites. Find the most appropriate keywords for your website and blog to increase its ranking in search results. Mistakes in choosing keywords will affect the popularity of your website and blog.
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