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If we previously discussed how to create backlinks and how to find quality backlink sources, now we are talking about; Google Disavow Tool. A tool that works when you are looking for how to remove SPAM backlinks.

Why is this important? The answer is, not all backlinks are worth the same. And not all backlinks can push your site to rank in Google. There are several types of toxic backlinks that can even be a burden to your site.

These toxic backlinks, can sink your site. Extremely until it disappears from search engines. OMG!

Background
Google states that, content and links (backlinks) are two important factors that affect website performance. Especially in improving organic search results. Part of an SEO strategy.

Thus, backlinks have a wild and dark history. Oh… dark. Where is often manipulated by some SEO practitioners. To increase site ranking dramatically. By making a risky acquisition commonly referred to as Black Hat SEO.

This is an instant SEO tactic. The strategy of generating backlinks in ways that are not in accordance with Google's web master guidelines.

In his day, this strategy yielded very significant results. Where there are many fake sites that are not qualified get high rankings. Beats real sites that have important content that is useful to users.

Google as a search engine giant, has a goal to rank quality sites that are useful to its users. The site is relevant to the user's query through the keywords typed in the search engine.

This is why Google then continues to refine its algorithm. Through continuous updates.

Also read the latest 2020 algorithm update; Google Officially Announces Core Algorithm Update!

Regarding backlinks, Google released the Penguin algorithm. This is a system for link analysis. Officially released in September 2016.

This algorithm, focuses on assessing links. Penguins in the course of time become part of Google's core ranking algorithm. Through this, Google can identify most of the toxic or bad value backlinks.

On a low scale, Penguin will ignore sites that get bad backlinks. Not penalizing the site. However, on a high scale, the site could be penalized. Missing from Google index.

Factors that cause toxic backlinks

Based on our experience as a professional SEO service provider, we found many cases of low-quality backlink profiles entering the site. In this case, we have to evaluate each backlink, about the value and source of the backlink.

Toxic Backlink Factor
In the business world, not all actors have the values ​​of fair competition. Some of them behave badly. Do everything you can to get ranked. And worse, it is by attacking its competitors by directing poor quality backlinks.

Google Disavow Tool - How To Reject Toxic Backlinks!
You can see how one of our SEO client sites got a SPAM backlink bomb, which if not handled with the efforts of the Google Disavow Tool will be bad for rankings.

So, toxic backlinks here are the types of backlinks that are of poor quality and tend to lead to SPAM. You may not do it, but your competitors may misbehave and try to sink your site's rankings.

Google itself can't judge whether it's your fault or the source of the problem is external factors. Therefore, they provide facilities in the form of; Disavow Tool. How to reject poor quality backlinks.

Why is the Google Disavow Tool Important?
You have seen facts about sites being bombarded with low quality backlinks that lead to SPAMING. This is one of the factors that allow your site to be penalized by Google.

That way, the Google Disavow Tool or this backlink denial tool becomes important for Web Masters.

The function of the disavow tool is to cut the ties between sites and backlinks that point to related sites.

When and why is the disavow tool used
Let's talk about why, when and how to remove these SPAM backlinks. This simple guide provides an overview of the steps to reject backlinks, including;

How to tell if you need this backlink removal tool. And what are the benefits?
How effective is this backlink repellent tool,
How to create and submit a disclaimer file to Google. And how to use this Disavow Links tool.
How did this Disavow help you?

Quality backlinks are a requirement of healthy search rankings. As one of the backlink service providers for SEO strategies, we quite know how a backlink is able to rank a site. The perfect backlink building strategy will have an impact on your site's SEO.

Not only us, all SEO practitioners also agree on the importance of backlinks. And how it can contribute to SEO. And vice versa also know the types of backlinks that have the potential to destroy SEO.

From this fact, SEO practitioners then compete not only in a healthy way. But can also fall into the use of evil strategies. As has been briefly discussed about how they bombard competitor sites with SPAM backlinks.

In this case, a backlink rejection tool can help keep your site from getting caught up in the black hat SEO game. So that it avoids the penalty of search engine algorithms.

The backlink disclaimer tool can help your site in many ways. Among them;

First, it can increase your inbound link profile. Reject low quality backlinks. And basically blocks it from being considered by search engines in ranking.
If search engines judge that low-quality links can lower your site's trust score, then removing those links via disapproval can help your site regain trust.
In fact, we've seen that getting rid of low-quality backlinks can have positive results. Same in a similar way to building quality backlinks itself.
Another benefit of using this tool is your chance to spot negative SEOs. Where as you collect backlink information, you may find artificial backlinks pointing to your site, which you don't.
If you are indeed being targeted by your competitors, disavow links is the best way.
How to Create a File Disavow Tool Google
According to Google Help, the backlink removal tool is not currently supported in the new Google Search Console. However, it is still available in the old Search Console.

For that you can access the page; FAQs Google Web Master Tools

Google's Disavow Tool requires that you submit a list of domains and pages (URLs) that you want Google to ignore, when evaluating your backlink profile.

The first step to using Google's disavow link tool is to create a .txt file. You can use notepad.

As per Google's instructions, this file type must be an a.txt file encoded in UTF-8 or 7-bit ASCII. Inside this file, list the URLs or domains you want to disavow; each domain and URL is one line each. See the example below;

# Two pages to disavow
http://spam.example.com/stuff/comments.html
http://spam.example.com/stuff/paid-links.html

# One domain to save
domain:shadyseo.com
To include a domain-level link in the file, add “domain:” before the domain's home page URL (for example, “domain:shadyseo.com”).

Add a note to each post by starting the message with a “#” in the line before the URL or domain list.

The next step is to upload the .txt file to Google. You, can access it via;

Sign in to Google Search Console.
Go to https://www.google.com/webmasters/tools/disavow-links-main.
From the drop-down menu, select the website for which you want to disavow the link. If you have multiple websites.
Select “Reject Link.”
Select “Select files.”
Upload your .txt file.

Important notes Google file submission disavow
Please note, when you want to remove a link from or add a link to your disavow file in the future, when you upload a new file, it will automatically replace the old file.

So what you need to do is, download the old file and then add a new line the URL or domain of the disapproved site.

Why reject SPAM backlinks at the domain level?
Google warns users about the potential damage domain-level denials can cause.

However, you need to do this if the backlink source is really bad. Rejecting backlinks at the domain level is a more thorough approach to cleaning up bad links.

Using domain-level disapprovals because “links from blog pages can also be included on tags or category index pages. And as more posts are added to that tag/category, links will be pushed further into pagination.” Links can be moving targets within the site. And the only way to safely extract it is to reject the domain in its entirety.

Bing Disavow Links Tool
The way to use the Bing Disavow links tool is slightly different from the Google tool. Because you don't need to upload a .txt file. Instead, you manually enter each associated domain or URL. How;

Go to Bing Webmaster Tools.
Access the “Configure my site” page and then select “Deny Link.”
Within the Disavow Link tool, use the drop-down menu to indicate that you are disapproving a page, directory, or domain URL.
Enter the URL you want to reject and click “Decline.”
Your submission will be shown below the tool along with the date it was rejected.
If you want to delete a post, select the checkbox and click the “Delete” button.

What's next?
Once you've submitted the links you want Google and Bing to ignore, it's time to wait.

Google says it could take weeks, before they reorganize your site and “reprocess the pages.” This can be very frustrating if you are waiting to recover from certain manual or algorithmic penalties.

Bing says you may not see a dramatic change at all! At least you can sleep a little better knowing that you've cleaned your house of low-quality backlinks – until, of course, it's time to do it again.



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