3 Steps to Make and Sell Your First Digital Product Online

Why sell products? Why not service or service?

It really depends ... but since the rise of online buying and selling, there are those who make products superior to services. Because it's not uncommon you will see "services that are produced".

This is because digital products do not require production costs to be sold in large quantities.

Once made, you can sell products to many people at once.

Your product can be duplicated to infinity.

In this guide you will get to know the easiest forms of digital products that you can make from now on.

Not only that.

I will tell you one trick so that your digital product can be sold many times more than other products with similar contents.


What you have to prepare:
Before entering into making a product, here are the things you should have:

Ability / skill to be converted into a product
The target market, where they gather, and their biggest problems
The solution you offer to solve the problem
Sales website and its contents
(the links above are the previous chapters in this online business guide series)

Making a product is the fifth step. Not the first step as you might have imagined before.

This is because the product requires effort and time (and sometimes money).

If you make a product at the beginning before knowing the rest, you have an 80% chance your business will fail miserably.

That's why we must have previously captured the potential market.

3P in making digital products
Packaging
Pricing
Positioning
These three are what you will determine now.

By determining this, you will know what type of product you will make ... how much it costs ... and how to increase the price of your product.

What does each P mean?

1. Packaging - the shape of your digital product
First of all determine the shape of your digital product.

There are many forms of digital products, ranging from easy to difficult. But since this is your first product, I have registered the easiest.

Here are some of them:

Ebook
Audio
The video
Ebook + video (+ audio)
Online course
Miraculously, these five types of products can be the exact contents! The only difference is the presentation.

But the price can differ greatly.

From top to bottom, the higher.

Therefore, to get the highest income from the same information ... make an online course.

An online course means a series of guide videos (usually 4 to 16) that are sent to the buyer not all at once but within a few weeks.

For example the first 2 weeks of the video for the introductory chapter ...

The second week 4 video for chapter 1 ..

…etc.

Sometimes also accompanied by one or two direct question and answer sessions.

For example I want to make this SEO guide into a course, then the example schedule is like this:

Week I - introduction and SEO concept
Week II - on page SEO, keyword research, and content creation
Week III - off page SEO and backlinks
Week IV - conduct a data analysis audit
Since you already have "the main problem of the target market", now make a list of your curriculum. Make the solution you offer in at least 4 sessions.

2. Pricing - provides prices for digital products
To be honest, I can't determine with certainty what the price of the product you have to install.

This is because prices are influenced by many factors:

State (purchasing power of the people)
Type of presentation of digital products
The fields (health, personal development, business, etc., the price is different)
The topic (the deeper the higher)
For example I sell an ebook on how to lose weight, if I sell abroad it might be worth $ 47 (Rp. 470,000) but if in Indonesia it might be around Rp. 200,000 maximum.

As explained earlier, ebooks are also cheaper than videos and courses.

Even so ... there is a benchmark price range that I usually use when selling digital products.

Ebook: $ 5 - $ 50
Audio: $ 50 - $ 200
Video: $ 50 - $ 200
Ebook + video: $ 50 - $ 300
Online courses: $ 50 - $ 500
More complete online course: $ 50 - $ 3000
Even though this is your first product, don't be satisfied with a product that costs $ 5 - $ 20 (Rp. 50 thousand - 200 thousand). But don't also make products that are too expensive for the first time.

The best price range is $ 50 - $ 80,

... in the form of an Ebook + video or online course.

Once again, you don't need to follow my advice. Please adjust to your taste.

3. Positioning - from ordinary products to valuables
Positioning is the art of turning a product that was once mediocre into a product that must be owned by someone.

You do this by changing the perspective of others about your product.

I will give one example ...

Apple

Why are Apple products so expensive?

Why is the iPhone more expensive than Android?

Why is Mac more expensive than Windows?

This is where Apple's genius in positioning.

Computers and smartphones are identical to "complicated". Frequent errors that are not known why, difficult to use, and sometimes exposed to the virus until damaged.

That's why busy adults don't like sophisticated computers and cellphones.

Until when Apple appeared carrying iPhone and Mac.

Both of these products are very easy to use even for those who are well-versed. It is also rare or never has an error, let alone a virus.

Back to the problem of complexity earlier ...

People who don't want to be bothered always choose Apple products ... those who are busy with work and those who don't know how to do it.

By getting the right position, they become very exclusive and dare to put a high price.

You can too ..

How to do positioning
First, in selling, use sentences that are different from your competition.

To find the sentence, continue this sentence:

Imagine the buyer saying:

"This is the right product for me because _____"
"No loss I bought this product because _____"
Example:

For ebooks on weight loss.

"This is the right product for me because I am a career mother who has just given birth so I don't have much time to exercise"
"I have no loss in buying this product because after following the steps in it, my weight immediately reduced by 20kg in a month"
Now use the sentence to offer your product.

Second, design.

You can never sell high-priced products with a messy design.

Don't use sales pages like this:

I can't give an explanation about what kind of design is professional or unprofessional. No one can.

But just by looking at it we usually know if a design looks professional, trustworthy, or suspicious.

Your job
Before ending this online business guide series, here are your final tasks:

Change the solution of the problem you selected previously to the product topic
Determine the packaging of your digital products, and arrange their contents.
Determine the price
Continue the two positioning sentences above for your product
Find some examples of good digital product sales pages
Imitate the method, create a sales page, and start selling!
Be careful not to imitate a product that sounds suspicious.

Congratulations! You have completed a series of guides to starting an online business. Now you should be able to sell your own digital products.




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